How To Gain Brand Clarity As A Content Creator Blogger Feature Image

How To Gain Brand Clarity As A Content Creator Blogger

Brand Clarity For Content Creators who blog, doesn't always come easy. It's the difference between an intentional creator and a hobbyist. Ready to get serious about your brand? These brand clarity tips can help you get started.


Girl Planted By Bri Alli Is All About Embracing Cozy Intentionalism To Create The Home, Life + Personal Brand You Love

These How To Gain brand clarity tips can help you get started On Your Content Creator Blogger Adventure

Today we’re talking about how to gain Brand Clarity as an intentional blogger.

Brand Clarity For The Content Creator Blogger ; What it is, how you create it and a real example you can refer to for your own personal brand.  


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What does brand clarity mean?

Your brand is your whole mood, vibe, voice.

What I mean by this is that your brand is really the emotional connection made between you and your target audience. It’s not your logo, the colors you use or even your website’s design. Branding is the message you’re trying to say, how you say it and how that message is perceived by someone else.

Incredible brands evoke emotion; You feel something.

Brand clarity simply means getting crystal clear on your message and your mission.

How do you Gain brand clarity As A Content Creator Blogger?

It may seem tricky to figure this out when you’re wanting to get serious about your online presence and need to define brand clarity as it applies to you. 

But truly, it comes down to figuring out who you are, what message you want to put out into the universe, who you are talking to and what that person feels when they visit you.

There’s a little more to this, well okay a lot more, and we’ll get into a few more details in a moment.

Bottom line? Knowing these key items will propel you forward in your journey and will help you define your goals, income streams and more.  Don’t skip this step; It’s THAT important.

7 Questions To Answer For Brand Clarity

  1. Who am I?
  2. What do I do?
  3. Why I do what I do?
  4. Who is my target audience?
  5. What does my audience need help with?
  6. How can I help my audience / provide value?
  7. How do I want my audience to feel when they visit me online?

Brand Clarity Example

I’m currently building an author illustrator business, which is so exciting and is quite literally me making a childhood big dream to come true. 

There’s a lot to learn, but if I’m going to turn this passion into a profitable brand, I’ve got some work to do!

Like all the brands I have built, past and present, this niche website is being built with brand clarity being THE most important factor! I need to make knowing my why ands who I’m marketing to, first priority.

A strong (busness) foundation to build on is EVERYTHING. Let’s answer a few of the above questions for this brand, shall we?

HeyHappyHello Co - 7 Brand Clarity Answers

Who am I?
I’m Bri Alli and I’m An Illustration Artist

What do I do?
I author illustrate children’s books, coloring journals and hand make clay creatures.

Why I do what I do?
I absolutely love making little ones smile. As a mama of four, it’s my mission to hear little giggles as much as possible. 

Who is my target audience?
Mothers of children in Pre-K through Elementary.

What does my audience need help with?
They are looking for unique, custom gifts for their little loves.

How can I help my audience / provide value?
I can make them smile with daily speed sketch drawings and then send happy mail their way when they place an order. 

How do I want my audience to feel when they visit me online?
I want them to smile instantly upon page load, feel welcome and feel confident in their purchase / support of me as an artist.

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I've answered The Above Brand Clarity Questions; Now What?

Knowing who you are, what you want to pursue (content / product wise), why you want to create content / products and getting really specific on who you want to talk to are the first steps in building a solid foundation for your brand.

The second big part of brand clarity and what will lead you into creating a solid brand strategy is knowing HOW you’ll help the person you want to talk to / reach / connect with and HOW you’ll monetize the content you’re creating (in an authentic way).

Don’t forget to narrow in on the emotional aspects of your entire brand presence. It’s all about the emotion, baby. Aka your vibe and mood.

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Get Bossy With Bri Series

Thank you for reading the first of many posts that will be included in this topic series. I absolutely LOVE helping other creative minds and entrepreneurs feel confident in their pursuit of the life they want for themselves. I'll see ya next time.

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